Press Release

Partner in Pet Food 2014 Results

Partner in Pet Food 2014 Results

6 February 2015

Partner in Pet Food announces record year

Partner in Pet Food (PPF), one of Europe’s leading pet food producers, today reports a 5% rise in annual sales during 2014.


  • Total sales of €235m, up 5% on 2013, making 2014 a record sales year for the company
  • Total product volume of 416,806 tonnes, enough to feed approximately 2 million cats and 1.7 million dogs for a year
  • PPF more than trebled its UK sales, up 226%, its France sales, up 211%, and saw healthy growth of 6.4% in Germany
  • 10% of sales came from innovation
  • 16% increase in branded sales


  • Expansion of production and R&D capacity to meet demand
  • Launch of new products and innovations
  • Implementation of new agreement to supply Tesco in the UK
  • Entry into new markets, including Scandinavia
  • Significant expansion of presence in Western Europe, including in the UK, Germany and France
  • Double digit branded sales growth in 12 markets, including Hungary, Netherlands, Poland and Romania
  • Successful integration of the Agro-Trust business

PPF today reveals it delivered a record year of sales. The company has for a second year running bucked the difficult headwinds affecting most European consumer goods companies, reporting sales growth of 5% as part of its 2014 results. Total group sales for 2014 were €235m across the 36 markets in which PPF operates.

PPF’s record year in 2014 was driven predominantly through new products and innovation, a good return on the big investments the company has made in its industry-leading R&D and production capabilities in recent years. This combined with the successful integration of Agro-Trust, has enabled PPF to drive significant increases in sales of its premium alucup and pouch products. In 2014, pouch sales increased 42% and alucup increased by 38%. Overall, innovations accounted for 10% of sales in 2014, demonstrating PPF’s continued strength in innovation.

PPF has also continued to expand by entering new markets and increasing sales of branded products. Sales of PPF’s branded products increased by double digits in 12 markets, led by strong performances in Hungary, the Netherlands, Poland and Romania.

In Western Europe the company increased sales in Germany and France by 30%, and delivered on last year’s forecast that it would triple its UK sales.
PPF’s success in 2014 ensures that it is ideally placed to deliver continued dynamic growth this year.

Attila Balogh, Chief Executive Officer, Partner in Pet Food Group said:

“Our excellent performance in 2014 is testament to the strengths of PPF in product quality, innovation and customer service. The delivery of a record year and our ability to continue to defy the trends that are holding back other FMCG businesses demonstrates that PPF is able to deliver growth across Europe in spite of a difficult consumer environment. Last year, also clearly highlighted our ability to deliver growth through innovation, demonstrating the value of our recent investments in R&D.”

2015 promises to be another good year with multiple growth opportunities for the business. We expect to continue to expand our capabilities to serve an increased number of markets.”


Bell Pottinger

Clinton Manning - +44-(0)203-772-2560

Tom Cahn - +44-(0)203-772-2586

About Partner in Pet Food

Partner in Pet Food (PPF) is an innovative and leading European pet food producer, supplying over 200 customers, including major grocery retailers, in the 36 markets in which it operates. PPF is the second largest producer of private label wet and dry pet food in Europe, offering a full range of high quality cat and dog food products including; dry; cans; alucups; pouches; semi moist; snacks and cat milk.
The business, headquartered in Budapest, employs around 1,200 staff and has eight production facilities across Europe in Hungary, Slovakia, the Netherlands and the Czech Republic.